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Sunday- Monday CLOSED

Tuesday - Thursday 10am-8pm
Friday 10am-6pm

Saturday 10am-3pm

**APPOINTMENTS HIGHLY RECOMMENDED as we cannot guarantee same day availability 

Make Today Lovely

Hello Lovely, we're excited to meet you!

We are a boutique salon located just outside of the St. Johns Town Center specializing in luxury hair color and extension services. 


Committed to continuously deliver the best results and guest experience by providing our stylists with the education and  environment to perform  services they love with precision and artistic freedom.

We believe that knowledge and artistry are synonymous in delivering high end results.

Our highly rated guest experience is a genuine team effort that we can't wait to share with you. 


Salon Services 

Shampoo and Style          $55+ 

Haircut and Style               $65+
All Over Color Refresh    $125+

Partial Foil Dimension     $130+

Full Foil Dimension         $175+


Modern Blonding/ Color services

Foilayage/Lived in color   $175+


Color Correction / Customized color services

(Consultation required)


Express smoothing service $150+

Brazilian Blowout                  $295



Sew in/ Tape in/ Fusion

(Consultation required)

Add On Hair Treatments

+Scalp/ Hair Detox         $30
A deep surface cleansing treatment to safely remove impurities, build up or mineral deposit left on the scalp or hair using steam and intense cleansing products.

+Hair Moisture Mask        $25
A deep treatment of moisture and strength to bring extra nourishment to chemically or mechanically weakened hair


+Custom Fusio Treatment  $40

This treatment is totally customizable to fit the needs of your hair from moisturizing, strengthening to restoring your hair to its natural PH. Results last up to 4 weeks. 

+Split end treatment    $45

A split end sealing treatment to sooth split ends for up to 4-6 weeks

Meet our team


Owner/Master Stylist

Melinda is a Redken certified colorist specializing in blonding, lived in color and extensions. After 12+ years in the industry she proudly opened the doors to Hello Lovely where she continues to work behind the chair and grow a passionate team of highly educated stylists.


Master Stylist

Casey is a master stylist and has been behind the chair for 12+ years. Her career has taken her from managing and working as a blowout and bridal specialist to our full service salon, focusing in foilayage , blonding, tape-in and hand tied extensions. Now accepting new extension clients.


Advanced Stylist

 Maya has been perfecting her skills in extensions and modern blonding, building custom plans for each client during consultation to give you the best results while also maintaining your hair's integrity. 



Malia has been behind the chair for 8 years and specializes in foilayage, lived in color and blonding. She is a certified Redken shades EQ specialist and certified L'Oreal expert.  She is passionate about creating looks tailored to each client's needs and lifestyle.


Advanced Stylist

Noelle has been behind the chair for 7+ years and specializes in dimensional brunettes, bobs, copper/reds and extensions. Her profile boasts of custom color placement and tonal pop!

Now accepting new extension clients! 



Rylee has dedicated the first two years of her career training under seasoned stylists in Jacksonville. With a passion for transformational and lived in colors, Rylee enjoys working closely with clients to create personalized looks that reflect her client's unique style and personality. 



Morgan is dedicated to perfecting her skills behind the chair. Her favorite work includes blonding, extensions and lived color. Her genuine desire to listen to her client's needs and bring inspirations to reality is what keeps her guests returning again and again! 



Allison has been in the industry for 6 years specializing in heavy foil services, copper/reds, vivid color and textured short cuts. She enjoys collaborating with her clients and creating a style that makes them look and feel their best. 


Hello Lovely Salon & Boutique Policies

An Outstanding Experience

We thrive on providing each and every client who walks through the doors the best possible service we can offer. We know that your hair is important to you, and your happiness as well as your hair's integrity is our number 1 priority. The below policies are to ensure your experience and expectations are met each returning visit.

We Require a card on file to reserve any salon appointments.

* We cannot accurately quote or consult either online or over the phone
* We do not issue refunds. If you are unsatisfied with your hair, we would love to make adjustments for you within 10 days of your original service.

* We CANNOT perform any redo services if you or another stylist makes adjustments to your hair

*Your color, keratin or extensions service will only be guaranteed if you invest in the recommended products directly from our salon.

* Some complex or corrective color services may require multiple visits/services to achieve. Your stylist will tell you directly if your goal cannot be achieved in one visit.

* No color service can be guaranteed if there is any at home/ “box color” present due to the inconsistent nature of these colors.

*Additional guests/children may not be permitted on the salon floor without a scheduled service of their own

* Please note our cancellation policy for all cancellations or rescheduling of appointments. We ask that you make changes or reschedule 48 hrs prior to your original service

  • Cancellations within 48 hours may be charged $50


  • Same day cancellations may be charged up to 50% of the service that was scheduled to be performed will be charged to the card on file.


  • No call/ No Shows will be charged 50% of scheduled service and prepayment of future appointments may be required to schedule ahead.  

  • In the event of multiple cancellations/no show, we reserve the right to decline pre-scheduling any new services and recommend same day scheduling if available.





    Boutique clothing or hair care products

    Hair care Items are non-refundable 

    If for any reason you do not love your purchase, you have 14 days to exchange or return for store credit.  We cannot issue refunds back to your original method of payment.  Receipt must be present and merchandise must be returned in original condition (unworn, unwashed, unaltered) with original tags attached. Store Credit never expires


    The following items are Final Sale and may NOT be returned at anytime:
    Sale Items 
    Gift Cards 
    Accessories (hats, scarves, jewelry) 


Thank you so much for choosing 

Hello Lovely to be your Salon home!

Contact Us!

*For appointment inquiries*
Please leave your contact number, services you are inquiring about (what type of color service if you are requesting color services) and general days and times that work best for you so that we may provide an accurate and quick response. 

5010 Gate Parkway unit 3


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