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Make Today Lovely

Hello Lovely, we're excited to meet you!


We are a boutique salon located just outside of the St. Johns Town Center specializing in luxury hair color and extension services. 

 

Committed to continuously deliver the best results and guest experience by providing our stylists with the education and  environment to perform  services they love with precision and artistic freedom.

We believe that knowledge and artistry are synonymous in delivering high end results.

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Our highly rated guest experience is a genuine team effort that we can't wait to share with you. 

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Meet our team

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Melinda Barba

Owner/Master Stylist

With over 18+ years in the industry, Melinda is a Redken certified colorist specializing in blonding, lived in color and extensions and is a current educator for one of the leading brands in hair extensions. She proudly opened the doors to Hello Lovely in 2017 where she continues to work behind the chair and grow a passionate team of highly educated stylists, bringing luxury services to the community.

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Casey Stirrett

Master Stylist

Casey is a master stylist with 15+ years experience behind the chair and an educator for a leading brand of extensions. Her career has taken her from managing and working as a blowout and bridal specialist to our full service salon, focusing in foilayage , blonding, extensions.  Now accepting new extension clients.

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Danielle Lagenour

 Stylist

 Danielle is ready to transform lifeless locks into the hair you've been dreaming of. With 7 years of experience behind the chair, Danielle specializes in dimensional foiling, lived in colors and layered cuts. 

 

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Malia Nelson

Stylist

Malia has been behind the chair for 9+ years and specializes in foilayage, lived in color and modern blonding. She is a certified Redken shades EQ specialist and certified L'Oreal expert and Educator.  She is passionate about creating looks tailored to each client's needs and lifestyle.

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Noelle Watson

Advanced Stylist

Noelle has been behind the chair for 8+ years and specializes in dimensional brunettes, bobs, copper/reds and extensions. Her profile boasts of custom color placement and tonal pop!

Now accepting new extension clients! 

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Allison Foster

Stylist

Allison has been in the industry for 7 years specializing in heavy foil services, copper/reds, vivid color and textured short cuts. She enjoys collaborating with her clients and creating a style that makes them look and feel their best. 

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Casey Grauzer

Stylist

With over 5 years' experience behind the chair, Casey has extensively trained with some of our industries leading brands such as Loreal professional, Redken and Karastase for intense product knowledge, technical skills and blonding certifications; her passion for education stretches beyond perfecting her craft and providing high quality services as she has worked closely with Redken to beome an educator herself. 
Her specialties include dimensional blonding/color.

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Roni Johnson

Stylist

Roni's biggest passion is for beautiful, healthy hair. With 9+ years of experience behind the chair, she’s known for creating a relaxed, detail-oriented, and memorable experiences for every client. She specializes in handcrafted cuts, modern blonding, and customized colors that reflect each individual’s unique style. Committed to excellence, she continuously advances her skills through ongoing education and training. Clients in her chair can always expect a high-level experience and extraordinary results.

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Tatum Smith

Stylist

Tatum is a Jacksonville native with 7 years of experience behind chair and a graduate of the Paul Mitchell Academy. She specializes in balayage and lived in color - creating effortless, beautiful looks tailored to each guest. Her favorite part of the industry is meeting new people and helping them feel their absolute best when they leave the chair. When she's not in the salon, you can find her at the beach searching for shark teeth and soaking up the Florida sunshine.

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Paige Forman

Stylist

Paige is passionate about delivering hair that feels effortless, polished and completely customized to you.
She specializes in modern blonding, dimensional color and brazillian blow out treatments.
Whether you're coming for a complete transformation or just some well-deserved self-care time, her goal is to make sure you leave feeling confident, refreshed and like the best version of yourself.

 

Signature Services
All

(All signature packages are bundled services with built in savings. Each package includes a color serivce, customized fusio treatment and haircut with blow-dry style.) *May not be combined with additional specials*

Shine & Refine         $180-$245
An all over gloss designed to enhance or deepen the current color of your hair, adding shine and vibrance to dull hair. followed with a customized Fusio treatment, finished with a designer haircut and blow-dry style.

 

Something more permanent        $210-$270
Permanent color retouch + Gloss followed with a customized Fusio treatment, finished with a designer haircut and blow-dry style.

 

The Minimalist        $195-$255
 The perfect mini refresh for a little brightness around the face followed with a customized Fusio treatment, finished with a designer haircut and blow-dry style.


The Inbetweener    $240-$295

A partial head of foils or painted pieces + gloss, followed with a customized Fusio treatment, finished with a designer haircut and blow-dry style.
 

The Traditional Full    $290-$360

A full head of foils or painted pieces + gloss followed with a customized Fusio treatment, finished with a designer haircut and blow-dry style.
 

The Total Glow up    $340-$405

(Perfect for the "lived-in or "balayage" looks.)
A full head of foils or painted pieces+ gloss + additional root smudge or balayage through ends followed with a customized Fusio treatment, finished with a designer haircut and blow-dry style.

 

The Essential Blend and Cover  $235-$295

Permanent root color with just a few accent foils or painted pieces + gloss followed with a customized Fusio treatment, finished with a designer haircut and blow-dry style.
 

The Luxe Coverage    $265-$325

A permanent root color with a partial head of foils or painted pieces + gloss followed with a customized Fusio treatment, Finished with a designer haircut and blow-dry style.

Salon Services 

Shampoo and Style                      $55+ 

Haircut and Style                          $65+
Color Gloss and blowdry style   $100+

Dimensional Foil             
         (Partial-Full)               
$155-$210+

Blonding 
        (Partial-Full)                
$175-$350+

Lived in Color                     
        (Partial-Full)                  $185-350+


 

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+Scalp Facial/ Hair Detox         $35
A deep surface cleansing treatment to safely remove impurities, build up or mineral deposit left on the scalp or hair using steam and intense cleansing products.

+ Intense Hair Moisture Mask        $25
A deep treatment of moisture and strength to bring extra nourishment to chemically or mechanically weakened hair

 

+Custom Fusio Treatment  $40

This treatment is totally customizable to fit the needs of your hair from moisturizing, strengthening to restoring your hair to its natural PH. Results last up to 4 weeks. 


+Split end treatment    $45

A split end sealing treatment to sooth split ends for up to 4-6 weeks

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Color Correction / Customized color services

(Consultation required)

 

Express smoothing service $175

Brazilian Blowout                  $295

 

Extensions:

Sew in/ Tape in/ Fusion

(Consultation required)

*All prices are starting prices+ and are based on general color allotted for each service but may vary based on additional color usage.
*Starting prices can vary per stylist based on experience and demand.


 

Add on services & treatments

Hello Lovely Salon & Boutique Policies

An Outstanding Experience

We thrive on providing each and every client who walks through the doors the best possible service we can offer. We know that your hair is important to you, and your happiness as well as your hair's integrity is our number 1 priority. The below policies are to ensure your experience and expectations are met each returning visit.

We Require a card on file to reserve any salon appointments.

* We cannot accurately quote or consult either online or over the phone
 
* We do not issue refunds. If you are unsatisfied with your hair, we would love to make adjustments for you within 10 days of your original service.

* We CANNOT perform any redo services if you or another stylist makes adjustments to your hair

*Your color, keratin or extensions service will only be guaranteed if you invest in the recommended products directly from our salon.

* Some complex or corrective color services may require multiple visits/services to achieve. Your stylist will tell you directly if your goal cannot be achieved in one visit.


* No color service can be guaranteed if there is any at home/ “box color” present due to the inconsistent nature of these colors.
 

*Additional guests/children may not be permitted on the salon floor without a scheduled service of their own


* Please note our cancellation policy for all cancellations or rescheduling of appointments. We ask that you make changes or reschedule 48 hrs prior to your original service
 

  • Cancellations within 48 hours may be charged $50

     

  • Same day cancellations may be charged up to 50% of the service that was scheduled to be performed will be charged to the card on file.

     

  • No call/ No Shows will be charged 50% of scheduled service and prepayment of future appointments may be required to schedule ahead.  
     

  • In the event of multiple cancellations/no show, we reserve the right to decline pre-scheduling any new services and recommend same day scheduling if available.

     

     

     

    STORE RETURN POLICY


    Boutique clothing or hair care products

    Hair care Items are non-refundable 

     
    If for any reason you do not love your purchase, you have 14 days to exchange or return for store credit.  We cannot issue refunds back to your original method of payment.  Receipt must be present and merchandise must be returned in original condition (unworn, unwashed, unaltered) with original tags attached. Store Credit never expires

    *FINAL SALE ITEMS*

    The following items are Final Sale and may NOT be returned at anytime:
    Sale Items 
    Gift Cards 
    Accessories (hats, scarves, jewelry) 
    Candles      

 

Thank you so much for choosing 

Hello Lovely to be your Salon home!

Contact Us!

*For appointment inquiries*
Please leave your contact number, services you are inquiring about (what type of color service if you are requesting color services) and general days and times that work best for you so that we may provide an accurate and quick response. 
(Please leave a corresponding email address for response)

Thanks for submitting!

904-646-0970

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5010 Gate Parkway #3

 

Sunday- Monday CLOSED
Tuesday - Thursday 10am-8pm
Friday 10am-6pm

Saturday 10am-3pm

**APPOINTMENTS HIGHLY RECOMMENDED as we cannot guarantee same day availability 
 

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